HR Partners
HR Partners is an international recruitment and team-building agency: 17 years of experience, a database of 130,000+ candidates and offices in seven countries. We built a website that clearly serves two audiences, employers and candidates, and turns their reputation into trust under the motto “The strength is in people”.
The agency serves two completely different audiences on the same site: employers looking for workers and candidates looking for jobs, often abroad. Each group looks for different things, in a different language. The site had to offer each a clear path of its own, carry a serious reputation (17 years, thousands of placements) and feel trustworthy across several markets.
One site serving two audiences usually serves both of them badly. So we split them at the entrance: employers and candidates do not share navigation after the first click, because they are not looking for the same thing and do not speak the same language. The second decision was not to talk about trust but to show it, in numbers the agency can back up. Custom WordPress was chosen so the agency runs listings and content across several markets on its own.
- Separate flows for employers and for candidates
- Pages for team building, international recruitment and permit documentation
- Job listings and candidate support through the hiring process
- An SEO foundation for multiple markets
- Built as a whitelabel for a partner agency
- Live at hrpartners.rs
How it works.
03 stepsPicks their side
Employers and candidates take different routes from the same homepage, with no content mixed in between.
Checks who they are dealing with
The agency's numbers (130,000+ candidates, 500+ clients, offices in 7 countries) sit where the decision gets made.
Moves on with support
A candidate has support through the hiring process, and an employer has permit documentation in the same place.
Roboto is dependable, corporate and neutral. It feels serious and international, exactly how an agency with offices in seven countries should sound. Neither warm nor cold: professional and approachable to employers and candidates alike.
A vivid corporate blue: trust, reliability and professionalism, the standard in the B2B and HR sector.
A darker blue adds weight and authority: the seriousness behind 17 years of experience.
A near-black dark navy for text: a confident base, aligned with the brand blue.
A clean, tidy space that highlights the numbers and the messages of trust.