01
Offer structure and messaging
Section order, headlines and the call to action aligned with the ad and with the questions buyers ask before they decide.
Service · Landing pages A landing page with one goal: turning ad clicks into inquiries.
Our landing page design and development starts from the ad and the offer, before any visuals. We build one page for one offer, with a message that matches the ad, fast loading on mobile and a single call to action. Conversions are tracked in GA4, Google Ads and the Meta Pixel from the first day of the campaign.
SWF / Landing
Where campaign budgets leak
Why ad clicks don't turn into inquiries.
An ad can be well set up and the budget can still go on visits that end after a few seconds. Most often the problem lies in the page the ad sends people to.
01
The ad leads to the homepage
The visitor clicked on a specific offer and lands on a homepage with a menu and every service. They have to hunt for the offer from the ad, and many give up before they find it.
02
The message doesn't match the ad
The ad promises one thing and the page headline says another. Google assesses this through landing page experience, one of the three components of Quality Score.
03
A slow page on mobile
Visits from Instagram and Facebook ads open in the in-app browser, usually over a mobile connection. Every second spent waiting for a heavy image or script sends some visitors back to the feed before they see the offer.
04
Conversions nobody measures
Without tracking you can't see which ad, keyword or audience brings inquiries. The campaign then optimises for clicks, and the algorithm has no data on who actually got in touch.
A good landing page works together with the ad: it continues the same message, loads quickly and records every inquiry, so the budget shifts toward what brings results.
One page, one goal
Every element leads to a single call to action.
A landing page has no menu with ten exits and no sections that don't serve the offer. The headline repeats the promise from the ad, proof sits right below it, and the form or call button is always in view. The same principle drives the Inarireach site, where all of the content leads to one call to action: a booked consultation.
1
Call to action across the whole Inarireach site: a booked consultation. We apply the same rule to every landing page.
97
Measured Lighthouse mobile score for Blue Eyed Phoenix. We build landing pages to the same speed standard, with no page builder.
What we build
Landing page development shaped by the campaign goal.
A landing page's structure depends on where the visitor comes from and what they need to do. A page for Google Search, where people are already looking for the service, is built differently from one for a Meta ad, where interest still has to be earned.
Google Ads
Landing pages for Google Ads search
The headline and first screen follow the keywords and ad copy, and the form or call button is visible straight away, because the visitor already knows what they want. Where needed, we build page variants with a tailored headline and offer for different ad groups.
What comes with your landing page.
The same team runs the project, from the offer structure to tracking after launch. Scope, timeline and price are set in a fixed quote before work starts.
How a campaign landing page comes together.
Each phase ends with material you review and approve. We launch the landing page in step with the campaign, so tracking starts from the first click.
Phase 01
Offer and ad
We get to know the offer, the audience and the campaign: keywords, ad copy and what the visitor should do. We define the page's single goal and how we'll measure it.
Phase 02
Structure and design
We draw a wireframe with the section order, then design for the phone first. The headline and first screen are aligned with the ad's message.
Phase 03
Build and tracking
We build the page, optimise images and scripts, and set up GA4, Google Ads conversions and the Meta Pixel. We test the form, the call button and conversion recording on phone and desktop.
Phase 04
Launch and optimisation
We put the page live on your domain and follow the first campaign data. Once there's enough traffic, A/B tests show what brings more inquiries.
Related work
What it looks like in practice.
01 / 2026Custom WordPress
Inarireach
Cold outreach and digital marketing agency: website, brand and lead engine.
See more →
05 / 2024Custom WordPress
DIHT Stolarija(PVC windows and doors)
Website redesign for a PVC joinery company: from Wix to a custom build, with UX designed for conversion.
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06 / 2023Custom WordPress
Pogrebno Božur
Funeral services company: a discreet, dignified visual identity and a clearly presented service.
See more →FAQ
Landing page design: questions answered.
The questions clients ask most often before we start working together. If yours isn't here, write to us.
We reply within 24 hours
We answer every question specifically, based on your situation.
Ask a question→What does landing page design and development include?
Landing page design and development covers the offer structure, mobile-first design, a clean build, conversion tracking and launch on your domain. We start from the ad and the campaign goal, so the headline, first screen and call to action match what the visitor saw before clicking. Before launch we set up GA4, Google Ads conversions and the Meta Pixel, and check that every inquiry is recorded. The exact scope, number of variants and timeline are set out in a fixed quote.
Why should an ad lead to a landing page instead of the homepage?
Because a landing page continues exactly the message the visitor clicked on and offers one next step. A homepage presents the whole company, with a menu, every service and several possible paths, so visitors have to look for the offer from the ad themselves. A landing page has no unnecessary exits: the headline repeats the ad's promise, proof and answers sit below, and the form or call button is always within reach. Campaign results are also easier to measure, because the page has a single goal.
How does a landing page affect Quality Score in Google Ads?
A landing page directly affects one of the three components of Quality Score: landing page experience. Google assesses whether the page matches what the user searched for, how easy it is to use on a phone and how quickly it loads. The other two components are expected click-through rate and ad relevance. Higher ad and page quality can mean a lower cost per click and a better ad position for the same budget. That's why we align the headline with the keywords and the ad, and measure speed before launch.
How do you track conversions, and when does A/B testing make sense?
We track conversions from day one: GA4 records form submissions, taps on the phone number and other key actions, and the same events go to Google Ads and the Meta Pixel so campaigns optimise for inquiries. Before launch we check that each inquiry is recorded exactly once. A/B testing makes sense once the page has enough traffic and conversions for the difference between versions to be statistically reliable. We then test one change at a time: the headline, offer, photo or form. Until then, decisions rest on analytics and campaign data.
How long does a landing page take, and how is the price set?
A landing page is a shorter project than a full website, and the timeline depends mostly on whether the offer, copy and photos are ready. The price depends on the length of the page, the number of variants for different ads or audiences, the tracking setup and whether A/B testing is needed after launch. After a free 30-minute call we send a fixed quote with scope, timeline and price. If we also run your campaigns, the page and the ads are prepared together, so they launch in step.
Running ads but not getting enough inquiries?
If your ads bring clicks but few inquiries, we'll look at the page they lead to, the tracking setup and how well the page matches the ad. Then we'll recommend whether fixing the current page is enough or a new landing page is the better option.
What this session covers
- ✦How well the ad and page messages match
- ✦Mobile speed and Core Web Vitals
- ✦GA4, Google Ads and Meta tracking setup
- ✦A recommendation: fix the current page or build a new one
If you'd like, the same team can run your Google Ads campaign, with no annual contract and on an account in your name. We reply to inquiries within 24 hours.