01
Catalogue and product import
Categories, attributes, variants and filters, with your existing products imported from an Excel or CSV sheet.
Service · Online store development A bespoke WooCommerce store, from product choice to payment without needless steps.
Our online store development starts with your product range, payment and delivery, before any design. We build a WooCommerce store on a bespoke theme with no page builder, so it loads quickly on phones and customers reach the order in as few steps as possible. After launch, you manage products, prices, stock and orders yourself. We're a Belgrade team working with clients across Europe.
SWF / E-commerce
Where online stores lose customers
Why shoppers leave before they order.
A shopper who has already picked a product usually gives up because of friction in the purchase itself: a slow page, a catalogue where they can't find what they want, or a checkout with too many fields.
01
A slow page on mobile
Bought themes and page builders load scripts for elements the store never uses. On mobile data the product page opens slowly, and the shopper goes back to the search results.
02
A catalogue that hides products
Categories organised the way stock sits in the warehouse, and filters that ignore what shoppers choose by: size, material, purpose. People can't find products you actually sell.
03
A checkout with too many steps
Forced registration, fields not needed for delivery and a shipping cost that appears only at the end. Every extra step is another point where the shopper can drop out.
04
Unclear payment and delivery
Before ordering, shoppers want to know how they can pay, what delivery costs and when the parcel arrives. When that isn't on the product page and in the cart, abandoned carts and phone questions go up.
A good online store shortens the shopper's path from product to order confirmation, and makes the owner's daily work easier: adding products, processing orders and tracking sales.
Bespoke store theme
A store that opens quickly on a phone.
Many shoppers browse and order from a phone, often on mobile data. So we write the store theme from scratch, and category pages, product pages and checkout load only what they display. The same approach, a custom WordPress theme with no builder, is behind the Blue Eyed Phoenix studio website, with a measured Lighthouse mobile score of 97.
97
Measured Lighthouse mobile score for Blue Eyed Phoenix, a custom WordPress site built the same way, with no page builder.
0
Page builders in the themes we write. No Elementor, WPBakery or anything similar.
What we build on WooCommerce
Online store development shaped by your range and how you sell.
We choose WooCommerce when your team runs the store day to day and sales need to connect with payments, couriers and marketing. Catalogue structure, admin fields and extensions follow from the number of products and the way you sell.
Catalogue
Categories and filters built around shoppers
Categories, attributes and filters set up around what shoppers choose by: size, material, purpose or brand. We import products from an Excel or CSV sheet, so you don't enter the catalogue one item at a time.
What's included in our online store development.
The same team runs the project from catalogue structure to the first order. Scope and price are set in a fixed quote before work starts.
How our WooCommerce development runs.
Each phase ends with material you can review and approve. The next phase starts only after your sign-off.
Phase 01
Catalogue, payments and delivery
We get to know your range, your customers and how you sell today. We agree the category structure, product attributes, payment and delivery methods, and what needs checking with your accountant.
Phase 02
Designing the purchase
We design the key store screens, home, category, product, cart and checkout, phone first. Each screen is checked against one question: what does the shopper need to know before the next click?
Phase 03
Development and integrations
We write the bespoke theme, configure WooCommerce, connect payments, shipping and customer emails, and import products. Before launch we run test orders for every payment method.
Phase 04
Launch and handover
We put the store live on your domain, connect GA4 and Google Merchant Center and check mobile speed. Your team gets admin training and can take orders straight away.
Related work
What it looks like in practice.
05 / 2024Custom WordPress
DIHT Stolarija(PVC windows and doors)
Website redesign for a PVC joinery company: from Wix to a custom build, with UX designed for conversion.
See more →
04 / 2024Custom WordPress
Blue Eyed Phoenix
Piercing and tattoo studio in Belgrade: an artistic website, local SEO and online presence.
See more →
01 / 2026Custom WordPress
Inarireach
Cold outreach and digital marketing agency: website, brand and lead engine.
See more →FAQ
Online store development: questions answered.
The questions clients ask most often before we start working together. If yours isn't here, write to us.
We reply within 24 hours
We answer every question specifically, based on your situation.
Ask a question→What does online store development include?
It covers catalogue structure, bespoke design, a custom WooCommerce theme, payment and shipping setup, product import, sales tracking and launch on your domain. We write the theme from scratch, with no bought template or page builder, so product pages open quickly on phones. The admin is set up so you manage products, prices, stock and orders yourself. We also connect GA4 with e-commerce events and Google Merchant Center. The exact features are set out in a fixed quote before work starts.
Why do you build online stores on WooCommerce?
Because WooCommerce runs on WordPress, so the store, the products and the order data stay under your control. The admin is clear and quick to learn, and for card payments, couriers and Google Merchant Center there are ready-made extensions; where there aren't, we build the connection ourselves. We pair it with a bespoke theme and no page builder so the store stays fast. For a very small catalogue, a hosted platform on a monthly subscription can make sense, and if that suits you better, we'll tell you before the quote.
Can customers pay by card and cash on delivery?
Yes. We connect the store to your bank's or payment provider's processor for card payments, and set up cash on delivery and bank transfer as additional options. You sign the online card acceptance agreement with the bank or provider; we prepare the store for approval and test payments before launch. How invoices are issued, how VAT is charged and how any fiscalisation rules for online sales are met is something you agree with your accountant, and we configure the store to match.
Will I be able to add products and process orders myself?
Yes, that's what the admin is set up for. You add products, prices, stock, sales and photos through clear fields, and larger catalogue changes can be imported from an Excel or CSV sheet. Orders are tracked by status, and customers get an email at each important step. Our custom WordPress sites follow the same principle: DIHT Stolarija updates its own prices, gallery and references, and Blue Eyed Phoenix adds new work itself. Updates, backups and security can be left to us through maintenance.
How long does a store take, and how is the price set?
Timeline and price depend on the number of products and variants, payment and delivery methods, languages and whether an existing catalogue has to be moved. Building an online shop usually takes longer than a business website, because it includes connecting payments and delivery and testing orders. After a free 30-minute intro call we send a fixed quote with scope, timeline and price. What we agree is what you pay, with no extra items on the invoice.
Planning to sell online, or is your store slow?
If you're just starting to sell online, or your current store is slow and hard to edit, we'll look at your range and how you sell together. Then we'll recommend a new WooCommerce store, a redesign of the current one or simply fixing checkout and speed.
What this session covers
- ✦The shopper's path from category to order confirmation
- ✦Product page speed on mobile
- ✦The payment and delivery options shoppers expect
- ✦A recommendation: new store, redesign or maintenance
We reply to inquiries within 24 hours. The price is fixed in a quote before work starts, once we've talked through your range and the scope.