01
Technical monitoring
Tracking errors and indexing in Search Console, and Core Web Vitals after every change to the site.
Service: SEO Technical, on-page and local SEO for companies in Serbia and Europe.
As an SEO agency in Belgrade, Serbia, we start every engagement with a technical review: what Google sees on the site, what it indexes and what it skips. Then we fix structure, content and local signals, and measure every change in Search Console and GA4.
SWF / SEO
SEO challenges
Why a good website stays invisible on Google.
The reason is rarely the competition. More often it's a site that doesn't send Google clear signals. Four problems keep coming up, and none of them is solved by adding keywords to the copy.
01
Google doesn't see what you see
Redirects, wrong canonical tags, pages closed to indexing or content that only appears after a click. The site looks tidy, yet Google indexes only part of it.
02
One page for every service
When all services sit on one page, none of them ranks for its own query. A service people search for separately needs its own page, with a clear title and an answer to the search intent.
03
Pages competing with each other
Two pages target the same phrase, so Google chooses between them and neither gets full weight. The fix is one page per phrase, with internal links that confirm it.
04
No local signals
For a business in Belgrade, Google checks whether the name, address and phone number match across the site, the Google Business Profile and directories. Without that, the local results and the map belong to someone else.
SEO is part of how a site is put together: technology, structure, content and local signals have to say the same thing.
Speed is part of SEO
Technical foundations before new content.
Content on a slow site with indexing errors can't show its worth. So we first measure Core Web Vitals on mobile, check what Google actually indexes and remove obstacles, and only then write new pages.
97 & 91
Mobile Lighthouse scores for two sites we built: Blue Eyed Phoenix and Sve će biti OK. Speed is part of technical SEO, not an extra.
30 days
Notice period. We run SEO month to month, with no annual contract.
What we do
Four areas of our SEO services.
The order isn't arbitrary. Technical errors block everything else, so they're fixed first. Content and local SEO are built on a sound foundation, and links come once the site has something worth linking to.
Technical SEO
Indexing, speed and structure
We check what Google actually sees: indexing, canonical tags, redirects, the sitemap, robots.txt, hreflang on multilingual sites and Core Web Vitals on mobile. We fix errors in the code, not with plugins that slow the site down.
What you get every month.
SEO is ongoing work, so the monthly cycle has a fixed set of parts. You know in advance what gets done and why.
How we run SEO work.
The first month is a review and fixing the foundations. From the second month the work follows a plan, and each report shows movement against the baseline recorded at the start.
Phase 01
SEO audit & baseline
A technical review of the site, competitor analysis for your phrases and a baseline from Search Console and GA4. If measurement isn't in place, we set it up first.
Phase 02
Fixes & structure
We remove technical obstacles, build the keyword map and assign each page its phrase. These are the changes everything else depends on.
Phase 03
Content & local signals
New service pages, additions to existing ones, the Google Business Profile and consistent business details across the web, in the order of priority set by the audit.
Phase 04
Measurement & adjustments
Every month we track impressions, clicks and inquiries by page and by phrase. What doesn't move gets reviewed; what works gets extended with new content.
Related work
What it looks like in practice.
04 / 2024Custom WordPress
Blue Eyed Phoenix
Piercing and tattoo studio in Belgrade: an artistic website, local SEO and online presence.
See more →
05 / 2024Custom WordPress
DIHT Stolarija(PVC windows and doors)
Website redesign for a PVC joinery company: from Wix to a custom build, with UX designed for conversion.
See more →
06 / 2023Custom WordPress
Pogrebno Božur
Funeral services company: a discreet, dignified visual identity and a clearly presented service.
See more →FAQ
SEO Services: questions answered.
The questions clients ask most often before we start working together. If yours isn't here, write to us.
We reply within 24 hours
We answer every question specifically, based on your situation.
Ask a question→What does website SEO include?
Website SEO covers four areas. Technical SEO makes sure Google can find, index and quickly load every page. On-page work links each key phrase to one page, with content that answers the search intent. Local SEO aligns the site, the Google Business Profile and your business details across the web. Authority work earns links from relevant sites. Everything is measured in Search Console and GA4.
How long does SEO take to show results?
It depends on the site's starting point and the competition for your phrases, so we don't promise a timeline upfront. Google usually processes technical fixes within a few weeks; rankings for competitive phrases take months. So the first month records a baseline, and every later report shows how impressions, clicks and inquiries have moved against it.
Do you guarantee a first-page ranking on Google?
No. Google decides the order of results, and nobody outside Google can guarantee it. An agency promising a position is promising something it doesn't control. We are accountable for the agreed work plan, the changes made and a report showing what changed. We work month to month with no contractual commitment, so you can stop if you don't see the value.
What is local SEO and who needs it?
Local SEO is the part of optimisation that deals with location-based searches, such as “accountant in Belgrade” or “dentist near me”, and with appearing on Google Maps. Any business that gets customers from a particular city or district needs it. It covers the Google Business Profile, consistent business details on the site and in directories, LocalBusiness schema and reviews.
Should I invest in SEO or in Google Ads?
They aren't opposite choices. Google Ads brings visits from a campaign's first day, but only while you pay for clicks. SEO builds visibility more slowly, and ranking pages keep bringing visitors after the budget stops. For many businesses a combination makes sense: ads for inquiries needed now, SEO for a lasting foundation. The balance depends on competition and timing.
Can customers find you on Google?
If you have a website but search isn't bringing inquiries, the reason can be traced concretely. In a free 30-minute call we review the site and tell you what we'd fix first, and why.
What this session covers
- ✦An indexing and technical error check
- ✦A review of key phrases and the pages that carry them
- ✦An assessment of local signals and the Google Business Profile
- ✦A list of changes ranked by impact
Blue Eyed Phoenix, DIHT Stolarija and Pogrebno Božur have LocalBusiness schema and geo data for Belgrade built into the site. If yours doesn't, that's where we start.